Public Relation



Public Relation



Public is any group that has an actual or potential interest in or  impact on a company’s ability to achieve its objectives

Public Relation involves a variety of programs designed to promote or protect a company’s image or its products

Functions

1)  Press relations – presenting news and information a bout the firm in positive light

2)   Product publicity – Sponsoring efforts to publicize specific products

3)  Corporate communications – Promoting understanding of the organization through internal and external communications

4)   Lobbying – Dealing with govt officials to promote better relations

5) Counseling – advising management about public issues and company positions and image during good times and bad

Marketing Public relations

Its old name was publicity – which meant getting editorial space to promote or hype the product or service – but MPR is more than that !!!

Tasks

1)   Assisting in launch of new products

2)   Assisting in re positioning a mature product

3)   Building interest in a product category

4)   Influencing specific target groups

5)   Defending products that have encountered public problems

6)   Building the corporate image in a way that reflects favorable on its products

Major tools of Marketing Public relations

1)   Publications

2)   Events

3)   Sponsorship

4)   News

5)   Speeches

6)   Public service activities

7) Identity media – a visual identity that the public immediately recognizes and is carried on all stationary, buildings, uniforms, identity cards