When individuals observe behavior, they attempt to determine whether it is internally or externally caused.
Distinctiveness - shows different behaviors in different situations.
Consensus - response is the same as others to same situation.
Consistency - responds in the same way over time.
Errors and Biases in Attributions
Fundamental Attribution Error
The tendency to underestimate the influence of external factors and overestimate the influence of internal factors when making judgments about the behavior of others .Ex Sales Target
Self-Serving Bias
The tendency for individuals to attribute their own successes to internal factors while putting the blame for failures on external factors.
