Retailing

It is defined as all the activities involved in selling goods and/or services directly to final consumer for personal, non business use

Retailing

Retailing

Types of Retail Outlet

Specialty stores - specializing on specific merchandise, such as toys, shoes, etc.

Department stores- Department stores are general merchandisers. They offer to the customers mid- to high-quality products like "Westside" and "Lifestyle"--popular department stores.

Super market - A supermarket is a grocery store that sells food and household goods. They are large, most often self-service and offer a huge variety of products.

Hyper market(1,00,000 squaremeter to 1,50,000 squaremeter) - Big Bazaar and Reliance Fresh are hypermarkets that draw enormous crowds.

Retailing on the basis of service

1)   Wheel of retailing hypothesis

2)   Retailing on the basis of services – self service, self selection, limited service and full service

3)   Retailing can also be divided into two categories – store retailing and non store retailing

3)  Non store retailing – Direct selling ( Amway, Eureka), Direct marketing ( telemarketing, internet selling – flipkart, amazon.com), Automatic vending machine