Business Research

A systematic Inquiry whose objective is to provide information to solve managerial problems.

Research provides you with the knowledge and skills needed for the fast-paced decision-making environment

Why Managers need Better Information

1)   Global and domestic competition is more vigorous

2)   Organizations are increasingly practicing data mining and data warehousing

Value of Acquiring Research Skills

1)   To gather more information before selecting a course of action 

2)   To do a high-level research study

3)   To understand research design

4)   To evaluate and resolve a current management dilemma

5)   To establish a career as a research specialist

What is Good Research?

1)   Purpose clearly defined

2)   Research process detailed

3)   Research design thoroughly planned

4)   Limitations frankly revealed

5)   High ethical standards applied

6)   Adequate analysis for decision-makers needs

7)   Findings presented unambiguously

8)   Conclusions justified

9)   Researcher’s experience reflected

The Manager-Researcher Relationship

1)   Manager’s obligations

2)   Specify problems

3)   Provide adequate background information

4)   Access to company information gatekeepers

Researcher’s obligations

1)   Develop a creative research design

2)   Provide answers to important business questions

When Research should be avoided

1)   When information cannot be applied to a critical managerial decision

2)   When managerial decision involves little risk

3)   When management has insufficient resources to conduct a study

4)    When the cost of the study outweighs the level of risk of the decision.