Conversation

Conversation involves speaking and listening in a sequence. It is an oral exchange of sentiments, observations, opinions, and ideas.

The Longman Dictionary of Contemporary English defines conversation in the social context as “an informal talk in which people exchange views, feelings and thoughts”.

The Merriam-Webster Dictionary defines conversation in the professional context as “an informal discussion of an issue by representatives of governments, institutions or groups”.

Social Conversation

It is important to know the meaning and social purpose of conversation. Social conversation refers to the attempts to establish a sociable atmosphere.

According to Hayakawa, “the togetherness of the talking is the most important element in social conversation; the subject matter is only secondary”.

Phatic communion - Words are used in symbolic ways, as verbal social gestures. Such social use of words is known as phatic communion.

Example: “It was a pleasure meeting you” , “Do come again”.

 

Effective Conversation

Conversation should not end up being a monologue. It should be a dialogue, wherein the communicators involved in the conversation must interact and not just listen to the other person.

 

Good conversation is characterized by the following features

1) It has natural directness and spontaneity.

2) It is face-to-face, and the participants can see and hear each other at the same time.

3) It is sensitive and flexible in that it can change quickly according to the participants’ reactions.

 

Conversation Control

Conversation control refers to the skills of listening and talking in a positive and meaningful way at an appropriate time.

 

Conversational control includes the following

1) The techniques of changing the direction of conversation smoothly.

2) The ability to allow a discussion to develop along key issues in an uninterrupted way towards the desired end.

 

Conversation control skills

1) Selling and buying.

2) Negotiating.

3) Interviewing.

4) Participating in meetings.

5) Disagreeing without being rude.

6) Protesting without offending.

7) Complimenting/praising.

8) Responding to personal criticism.

 

Applications of Conversation Control

1) Meetings – It is important to communicate clearly to resolve problems and make the best of opportunities.

2) Being assertive without being aggressive – It is said that asserting one’s point of view runs the risk of being perceived as rude. You can be assertive and show confidence but not be aggressive.

3) Controlled response to conversational attacks – It is important to have a controlled response to unpleasant comments when larger business interests and long-term personal career interests are at risk.

4) Negotiating through conversation control - Effective negotiation requires the skills of managing and controlling the interaction between two sides.

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Real Situation in Company

Real Situation in Company

Emotions

An Experience that includes a subjective feeling, Cognitive interpretation, Physical Reaction and a Behavioral Expression.

Intense feelings that are directed at someone and something.

Emotional Labor

A situation in which an Employee Express organizationally desired emotions during interpersonal transaction at work.

Emotional dissonance Inconsistencies between the emotions we feel and the emotions we project.

Types

Felt Emotions - An Individual Actual Emotions.

Displayed Emotions/Perceived Emotions - Emotions that are organizationally required and considered appropriate in given job.

Display Fake Emotions

Surface Acting Hiding once inner feelings and forgoing emotional expressions in response to display rules.

Deep Acting Try to modify once true inner feelings based on display rules.

Aspects of Emotions

Biology of Emotions

1) Originate in brain’s limbic system

Intensity of Emotions

1) Personality

2) Job requirements

Frequency and Duration of Emotions

1) How often emotions are exhibited

2) How long emotions are displayed

Functions of Emotions

1) Critical for rational thinking

2) Motivate people

Customer Relationship Management

Customer relationship management (CRM) is all about understanding the customer's needs and leveraging this knowledge to increase sales and improve service. CRM blurs the boundaries between sales and service and unify a company's activities around the customer. The overarching goal is to increase customer share and customer retention through customer satisfaction.
         
The strategic importance of managing customer relations is not new by any stretch of the imagination. What is new, is the customer centricity focus that CRM brings to a company. This new focus is the direct result of the electronic world. The World Wide Web is the perfect place to get to know and cultivate the client on a one-to-one basis. It offers an unparalleled opportunity to personalize services, provide multiple choice for customer support, track customer satisfaction and deliver loyalty programs.


The implementation of CRM goes beyond automating functions. It entails a fundamental change in the culture and operations of an organization. It also means addressing the infrastructure requirements for its implementation on the web.


A successful CRM implementation strategy needs to consider the following


Knowledge Management
At the heart of a CRM implementation is the acquisition of information about a customer, its analysis, sharing and tracking. Also integral to the use of knowledge for competitive advantage is for employees to know what actions to take as a result of this knowledge.


Database Consolidation
This involves the consolidation of customer information in a single database and the re-engineering of business processes around the customer. The goal is to have all interactions with a customer recorded in one place to drive production, marketing, sales and customer support activities.


Integration of Channels and Systems
The epitome of online service is to respond to customers in a consistent and high-quality manner through their channel of choice, whether that is the e-mail, the phone or online chat. This in turn dictates the seamless integration of all communication channels with the customer database. It also dictates the integration of CRM with other parts of a company's business systems and applications.


Technology and Infrastructure
Sophisticated tools exist to automate and streamline online customer service. The self-help model typically achieved using a combination of tools (e.g. knowledge bases with an intuitive search capability, agent technology or automated email) can be complemented with real-time interactions provided by live chats and IP telephony. While the tools are available, the crux of the matter is to ensure the ability of the organization and the scalability of the technology infrastructure to cope with increased volumes.