Market logistics

Physical distribution is now explained by a broader term known as Supply chain management

Activities that involves procuring the right inputs ( raw material, components and capital equipment), converting them efficiently into finished products and dispatching them to the final destinations

Market logistics involves planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from point of origin to points of use to meet customer requirement at a profit.

Market Logistics Planning

1)   Deciding the  company’s value preposition to its customer

2) Deciding the best channel design and network strategy for reaching the customers

3) Developing operational excellence in sales forecasting, warehouse management, transportation management and materials management

4)   Implementing the solution with the best information systems, equipment, policies and procedures

Market Logistics Decisions

1)   How should orders be handled ? – Order processing

2)   Where should stocks be located ? - Ware housing

3)   How much stock should be held ? – Inventory

4)     How should good should be shipped ? - Transportation